Brand + Social Launch System
Launch with one brand system across identity and social.
Build the brand. Apply it everywhere. Launch it with a system.
A strong visual identity is the foundation. A successful launch also needs a clear communication system.
The Brand + Social Launch System combines your complete brand identity, 10 custom Brand Application Designs and a strategic social media launch system designed to help your business enter the market with clarity and consistency.
Know where your brand should communicate, who it should speak to, which topics to prioritize, how its content should look and how to guide attention toward meaningful action.
What you will get!
A complete brand built for launch
This is Identiful's most comprehensive system.
It includes everything in the Brand Identity System, plus the strategy, 30-Day Content Framework, visual tools, editable templates and animated logo asset needed to introduce your brand consistently across social media.
Instead of launching with disconnected visuals and improvised brand decisions, you receive one coordinated system connecting your identity, real-world applications and social presence.
Everything in the Brand Identity System
Complete Professional Logo System
A coordinated family of logos with the necessary configurations, color variations, small-format adaptations and professional files for digital and print use.
Complete Brand Guideline
A comprehensive visual guide covering:
- Brand essence and creative concept
- Visual personality
- Logo construction and usage
- Correct and incorrect uses
- Color system
- Typography and hierarchy
- Photography direction
- Graphic elements, patterns and iconography
- Composition and consistency rules
- Reference applications
10 Custom Brand Application Designs
Choose physical and digital touchpoints based on the real needs of your business, including packaging, stationery, signage, uniforms, merchandise, printed materials and digital applications. The same selection rules used in the Brand Identity System apply. Multipage, multisurface, multi-SKU or technically complex applications may require more than one selection or a custom scope. The 15 editable social templates are a separate deliverable and are not counted among your 10 Brand Application Designs.
Social Media Strategy
Know where to communicate, what to say and why it matters.
Your Social Media Strategy defines how your brand should use social platforms to build awareness, credibility, community and commercial opportunities.
It is not a generic list of content ideas or a posting calendar. It is the strategic foundation that guides your launch communication.
Executive Social Strategy
- Current situation
- Communication and commercial objectives
- Priorities for the first 90 days
- The role of social media within the launch
Audience Analysis
- Primary and secondary audiences
- Needs, motivations and objections
- Interests and digital behaviors
- Attention moments and preferred formats
- Language and relevant channels
Channel Strategy
For each recommended platform, the strategy defines:
- Target audience
- Primary objective
- Role within the customer journey
- Content priorities
- Recommended formats
- Publishing frequency
- Calls to action
- KPIs and priority level
- What should not be published
Not every platform is recommended automatically. The strategy prioritizes the channels that make sense for your business and audience.
Content Pillars
Each pillar defines its objective, topic, audience, formats, key messages, calls to action, practical examples and recommended percentage of monthly content.
Publishing and Measurement
- Sustainable publishing frequency
- Weekly content distribution
- Balance between education, positioning and sales
- Cross-channel reuse
- Launch sequence
- Interaction recommendations
- Initial testing windows when historical data is unavailable
- Reach, engagement, traffic, lead and conversion indicators
Initial testing windows are recommendations to validate during the first 30 to 60 days, not guaranteed best times.
Social Media Graphic Guideline
A visual system designed specifically for social media.
Your Brand Guideline defines the overall identity. The Social Media Graphic Guideline translates it into a practical system for posts, Stories, carousels and video.
Visual Rules by Channel
- Logo adaptation
- Social content palette
- Typographic hierarchy
- Margins, grids, composition and spacing
- Iconography, patterns and graphic elements
- Accessibility and contrast
Photography Direction
- Photography style
- Lighting and composition
- Backgrounds, people and products
- Context and color treatment
- What to avoid
- Visual references and image-generation prompts
Video Direction
- Framing and rhythm
- On-screen text and subtitles
- Intros, outros and transitions
- Logo placement and lower thirds
- Calls to action
- Recommended duration
Content-Type System
Defines how your brand should present educational content, products and services, promotions, testimonials, founder content, FAQs, data, launches, events, carousels, Stories, Reel covers and short-form video.
Feed and Profile System
- Profile image and bio structure
- Highlight covers
- Feed rhythm and color distribution
- Balance between photography and design
- Cover and pinned-content system
- Recommended order for initial posts
15 editable master templates
A reusable content system, not just visual examples.
Receive a library of 15 professionally designed master templates that your team can edit and reuse after launch:
- Brand announcement
- Product or service
- Educational post
- Promotional post
- Testimonial
- Quote
- FAQ
- Data or statistic
- Founder message
- Carousel cover
- Carousel interior
- Story
- Reel cover
- Event or launch
- Behind-the-scenes or process content
Templates are adapted to the formats most relevant to your strategy, which may include square posts, vertical posts, Stories, Reel covers and horizontal formats when relevant.
Your library includes editable files, reusable components, organized folders, consistent naming and instructions for replacing text, images and colors.
Format adaptations are versions of the master templates, not additional template concepts.
30-Day Content Framework
A month of content direction without a rigid editorial calendar.
The 30-Day Content Framework gives your team a clear structure for what the brand can communicate during its first month and how those ideas can be translated into different content formats.
It is not a calendar with assigned publication dates, written captions or finished posts. It is a flexible strategic guide connecting your Social Media Strategy, content pillars and editable templates.
Monthly Communication Structure
- Primary communication focus for the month
- Four flexible weekly communication phases
- Recommended balance between education, positioning, trust and promotion
- Suggested content frequency and format mix
Topic Library
- Recommended topics organized by content pillar
- Product or service topics
- Educational and authority-building topics
- Brand, founder and behind-the-scenes topics
- Trust, testimonial and FAQ topics
- Promotional and conversion-oriented topics
Content-Type Guide
- Recommended format for each type of topic
- Static post ideas
- Carousel ideas
- Story ideas
- Reel or short-form video ideas
- Founder-led and product-led content opportunities
- Suggestions for adapting one topic across different channels
Shot and Scene Guide
- Suggested photographs and video shots to capture
- Recommended subjects, settings and contexts
- Product, team, founder and behind-the-scenes shot ideas
- Framing and composition references
- B-roll suggestions for short-form video
- Guidance for connecting captured material with the editable templates
What the framework does not include
- Editorial calendar or assigned publishing dates
- Written captions or final post copy
- Hooks, CTAs or copywriting
- Video scripts
- Finished social media artwork
- Photography or video production
- Social media publishing or community management
Animated Logo Intro
Put your new identity in motion
Receive one professionally animated logo intro designed for launch announcements, Reel and video openings, presentations and other branded social content.
The approved animation is adapted and exported in three formats:
Horizontal 16:9
For presentations, YouTube and widescreen video
Vertical 9:16
For Reels, Stories and short-form video
Square 1:1
For Instagram posts and other square social placements
This deliverable includes one animation direction adapted to the three formats. It does not include filming, video editing, custom sound production or ongoing motion-content creation.
Why this complete launch system matters
Launch with clarity
Know which channels, audiences and messages should lead your launch.
Maintain visual consistency
Your logo, brand applications, social content and templates operate within the same recognizable system.
Replace improvisation with clear content direction
Give your team a structured library of topics, formats and shot ideas without locking the brand into a rigid editorial calendar.
Give your team reusable tools
The editable template library allows your team to continue creating consistent content after the initial launch.
Bring your identity into motion
Use your animated logo intro across launch posts, presentations, Reels, Stories and branded video openings.
Included services
Hover to see what each one covers, or open its detail page.
Brand + Social Launch System
$2250Estimated delivery within 10 business days after your completed Brand Brief is approved.
Compare the plans
Professional Logo System- Professional Logo System
- Brand Guideline
- Brand Application Designs
- Social Media Strategy
- Social Media Graphic Guideline
- Editable Template Library
- 30-Day Content Framework
- Animated Logo Intro
- Services Outside Scope
Brand Identity System- Professional Logo System
- Brand Guideline
- Brand Application Designs10 designs
- Social Media Strategy
- Social Media Graphic Guideline
- Editable Template Library
- 30-Day Content Framework
- Animated Logo Intro
- Services Outside Scope
Brand + Social Launch System- Professional Logo System
- Brand Guideline
- Brand Application Designs10 designs
- Social Media Strategy
- Social Media Graphic Guideline
- Editable Template Library15 templates
- 30-Day Content Framework
- Animated Logo Intro
- Services Outside Scope
What's included
Also available on its own
Print-Ready Logo Files
Your AI logo redrawn into files a printer accepts.
Automation creates structure. Experts create direction.
The platform guides your discovery, organizes business inputs and supports audience, market and visual exploration. Strategists, creative directors and designers interpret the findings, curate the possible directions, refine the work and review the key outputs before delivery. Your brand is not built from visual preferences alone. Every direction must connect back to the business, its audience and the context in which it needs to compete.
A clear process with defined milestones.
Complete the initial Brand Discovery
Answer guided questions about your business, audience, market and immediate needs. No purchase required.
Review your recommended package and confirmed scope
See deliverables, price and applicable terms before deciding.
Complete checkout and access your project workspace
Payment is completed before production begins.
Complete the post-purchase Brand Brief
Plus any package-specific brief. Brand + Social clients also complete the Social Brief.
Review the strategic and creative direction
The team interprets the findings and establishes the direction that guides development.
Provide feedback within the included revision rounds
Consolidated feedback per milestone refines the selected direction within scope.
Receive your approved files through the Brand Kit
Estimated timing is shown in the confirmed order and begins only after payment, completion of required briefs and receipt of all required client materials.
Common questions
Ready to get started with Brand + Social Launch System?
Initial discovery requires no purchase.
Brand + Social Launch System
$2250