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Brand Identity System

Build the system behind a recognizable brand.

Turn your logo into a complete visual language.

A logo gives your brand a signature. A Brand Identity System gives it a consistent and recognizable way to appear everywhere.

This package combines your complete Professional Logo System, a comprehensive Brand Guideline and 10 custom Brand Application Designs selected around the real needs of your business.

The result is not a collection of disconnected designs. It is one coordinated system built to help your business launch, communicate and grow with consistency.

What you will get!

What you will get! — 1
What you will get! — 2
What you will get! — 3

More than a logo

Customers experience your brand through packaging, signage, documents, uniforms, digital materials and every interaction in between.

Without a defined visual system, each new piece can look like it belongs to a different company.

The Brand Identity System establishes how your logo, colors, typography, photography and graphic elements work together, then applies that system to the real materials your business needs.

Complete Professional Logo System

Your Brand Identity System includes everything in the Professional Logo System:

  • Complete family of logo configurations
  • Brand mark, monogram, simplified icon, profile image and favicon
  • Approved color variations
  • Editable vector master files
  • SVG, print-ready PDF, transparent PNG and JPG files
  • Clear-space and minimum-size specifications
  • Organized final logo library

Every configuration is designed to function as part of the same recognizable identity.

Your complete Brand Guideline

Your Brand Guideline brings every visual decision into one organized system, giving your team and external partners clear direction for using the brand consistently.

Brand Foundation

Defines the essence, creative concept and visual personality behind the identity.

Logo System

Documents the logo's construction, configurations, proportions, clear space, minimum sizes and approved uses.

Correct and Incorrect Use

Shows how to protect the integrity of the logo and avoid distortion, unauthorized colors, effects and low-contrast applications.

Color System

Defines the primary and secondary palette with the specifications required for digital and print production:

  • HEX
  • RGB
  • CMYK
  • Pantone when relevant

Typography System

Establishes the primary and supporting typefaces, hierarchy, scale and recommended use for headlines, subheadings and body copy.

Photography Direction

Defines the visual qualities your brand photography should follow, including composition, lighting, subjects, backgrounds, color treatment and what to avoid.

Graphic Elements

Documents the supporting shapes, patterns, iconography, textures and visual devices that make the brand recognizable beyond the logo.

Composition Rules

Defines grids, spacing, hierarchy, alignment and the relationship between logos, typography, imagery and graphic elements.

Reference Applications

Shows the identity working across selected real-world touchpoints so your team can understand how the complete system comes together.

Custom Brand Application Designs

Every business has different priorities. Instead of giving you a fixed collection of generic materials, Identiful allows you to choose the applications that are most useful for your brand.

Your Brand Identity System includes 10 custom designs for the real physical and digital materials your business needs.

Packaging and Food Service

  • Product packaging
  • Labels
  • Shopping or food bags
  • Cups and containers
  • Wrapping paper
  • Menus
  • Delivery packaging

Print and Stationery

  • Business cards
  • Letterhead and envelopes
  • Presentation folders
  • Brochures and flyers
  • Certificates
  • Invoices and forms

Physical Brand Applications

  • Storefront signage
  • Interior signage
  • Window graphics
  • Vehicle graphics
  • Food trucks
  • Booth graphics
  • Wayfinding

Apparel and Merchandise

  • Uniforms
  • T-shirts
  • Caps
  • Aprons
  • Tote bags
  • Promotional merchandise

Digital Applications

  • Email signatures
  • Digital brochures
  • Presentation templates
  • Promotional graphics
  • Individual social media templates
  • Digital advertisements

How your 10 selections work

Each standard branded item counts as one of your 10 selections. For example, one business card design, one cup design or one email signature represents one Brand Application Design.

Multipage documents, multisurface designs, product families with several SKUs or technically complex applications may require more than one selection or a custom scope. This is always confirmed before you make your final selection.

A logo variation, Brand Guideline page, strategy document or presentation mockup is not counted as one of your 10 Brand Application Designs.

Individual social graphics may be selected as applications, but the complete Social Media Strategy, editable social template library and 30-Day Content Framework are included only in the Brand + Social Launch System.

How each application is delivered

Every selected application is developed as part of your visual identity and presented in context so you can understand how it will work in the real world.

Depending on the application, your delivery may include:

  • Approved final design
  • Realistic presentation mockup
  • Production-ready file
  • Print or digital specifications
  • Editable source file when included
  • Guidance for suppliers or production partners

Mockups demonstrate the design but are not counted as separate applications.

Why a complete identity system matters

Build recognition

Consistent colors, typography, imagery and graphic elements help customers recognize your brand across every touchpoint.

Look established

A coordinated identity gives your business the credibility and visual maturity of a brand prepared to grow.

Make every application feel connected

Your packaging, signage, documents and digital materials will look like parts of the same brand, not isolated designs.

Give your team clear direction

Your Brand Guideline removes guesswork and helps employees, designers and suppliers use the identity correctly.

Reduce future inconsistencies

A defined system makes it easier to create new materials without reinventing the visual direction every time.

Is this for you?

The Brand Identity System is ideal for:

Restaurants and hospitality businesses
Retail and product brands
Professional service companies
Physical and digital businesses
Brands with packaging or physical locations
Businesses preparing to launch or expand
Companies that need consistency across multiple channels
Teams that need clear visual guidelines
Sale-50%
Brand Identity System

Brand Identity System

$950$1900one-time purchaseBuild my Brand Identity

Estimated delivery within 6 business days after your completed Brand Brief is approved.

Compare the plans

Professional Logo SystemProfessional Logo System
Sale −50%
  • Professional Logo System
  • Brand Guideline
  • Brand Application Designs
  • Social Media Strategy
  • Social Media Graphic Guideline
  • Editable Template Library
  • 30-Day Content Framework
  • Animated Logo Intro
  • Services Outside Scope
$200$400One-time paymentBuild my Logo SystemSee detail
Brand Identity SystemBrand Identity System
Sale −50%
  • Professional Logo System
  • Brand Guideline
  • Brand Application Designs10 designs
  • Social Media Strategy
  • Social Media Graphic Guideline
  • Editable Template Library
  • 30-Day Content Framework
  • Animated Logo Intro
  • Services Outside Scope
$950$1900One-time paymentBuild my Brand IdentitySee detail
Brand + Social Launch SystemBrand + Social Launch System
Sale −25%
  • Professional Logo System
  • Brand Guideline
  • Brand Application Designs10 designs
  • Social Media Strategy
  • Social Media Graphic Guideline
  • Editable Template Library15 templates
  • 30-Day Content Framework
  • Animated Logo Intro
  • Services Outside Scope
$2250$3000One-time paymentLaunch my BrandSee detail

Also available on its own

Print-Ready Logo Files

Print-Ready Logo Files

Your AI logo redrawn into files a printer accepts.

$40$50One-time paymentVectorize my logo

Automation creates structure. Experts create direction.

The platform guides your discovery, organizes business inputs and supports audience, market and visual exploration. Strategists, creative directors and designers interpret the findings, curate the possible directions, refine the work and review the key outputs before delivery. Your brand is not built from visual preferences alone. Every direction must connect back to the business, its audience and the context in which it needs to compete.

A clear process with defined milestones.

01

Complete the initial Brand Discovery

Answer guided questions about your business, audience, market and immediate needs. No purchase required.

02

Review your recommended package and confirmed scope

See deliverables, price and applicable terms before deciding.

03

Complete checkout and access your project workspace

Payment is completed before production begins.

04

Complete the post-purchase Brand Brief

Plus any package-specific brief. Brand + Social clients also complete the Social Brief.

05

Review the strategic and creative direction

The team interprets the findings and establishes the direction that guides development.

06

Provide feedback within the included revision rounds

Consolidated feedback per milestone refines the selected direction within scope.

07

Receive your approved files through the Brand Kit

Estimated timing is shown in the confirmed order and begins only after payment, completion of required briefs and receipt of all required client materials.

Common questions

Ready to get started with Brand Identity System?

Build my Brand Identity

Initial discovery requires no purchase.

Brand Identity System

$950$1900
Build my Brand Identity