Back to the package
Included in Brand Identity + Social Media Launch System
Paid Social Ads Strategy
The paid strategy to present and launch your brand on social.
The paid advertising strategy to present and launch the brand on the most relevant social channels. It does not include ongoing campaign management or the advertising investment itself.
What it includes
Campaign Objective
- Awareness
- Traffic
- Leads
- Messages
- Reservations
- Purchases
- Launch visibility
Offer Strategy
- Priority product or service
- Proposition
- Incentive
- Message
- Proof
- CTA
- Expected conversion
Audience Strategy
- Primary audiences
- Geographic segmentation
- Interests
- Behaviors
- Remarketing when data exists
- Exclusions
Channel Recommendation
- Meta
- TikTok
- YouTube — not all recommended automatically
Campaign Architecture
- Campaigns
- Ad sets
- Audiences
- Objectives
- Ad types
- Initial distribution
- Testing
- Remarketing
Creative Strategy
- Creative concepts
- Hooks
- Messages
- Visuals
- Formats
- CTA
- Video structure
- End card
- Logo usage
- Safe zones
Copy
- Headlines
- Primary text
- Short descriptions
- CTA variations
- Video hooks
- Retargeting copy
Budget Scenarios
- Lean
- Standard
- Growth — shown as planning scenarios, not a guarantee of results
Measurement
- CPM
- CTR
- CPC
- Leads
- Messages
- Conversion rate
- Cost per result
- ROAS when applicable