Back to the package
Included in Brand Identity + Social Media Launch System
Social Media Graphic Guideline
Turns your visual identity into a graphic system built for social.
The Social Media Graphic Guideline turns the visual identity into a graphic system specific to social media. The Social Media Strategy defines what to communicate and why. The Graphic Guideline defines how that content should look.
What it includes
Visual Rules by Channel
- Logo adaptation
- Palette for content
- Use of primary & secondary colors
- Typographic hierarchies
- Margins
- Grids
- Composition
- Spacing
- Iconography use
- Pattern use
- Graphic element use
- Accessibility & contrast
Photography Direction
- Photography type
- Lighting
- Composition
- Backgrounds
- People
- Product
- Contexts
- Color treatment
- What to avoid
- References
- Prompts to generate consistent images
Video Direction
- Framing
- Rhythm
- On-screen text
- Subtitles
- Intro
- Outro
- Logo placement
- Lower thirds
- Transitions
- Call to action
- Recommended duration
Content-Type System
- How to design educational, product/service, promotion, testimonial, founder, FAQ, data/stats, quotes, ads, launches, events, carousels, stories, reel covers and short-form video content
Feed and Profile System
- Profile image
- Bio structure
- Highlight covers
- Feed rhythm
- Color distribution
- Balance between photography and design
- Covers
- Pinned content
- Recommended order of initial posts