Santo Raspao
A joyful shaved-ice identity built to travel from one celebration to the next.
Santo Raspao is an events and catering brand built around one of Latin America's most joyful street treats. Operating across Colombia and Miami, it needed to feel culturally familiar without becoming nostalgic, and playful enough for celebrations without losing the consistency required to move between markets, venues and formats. Delivered as a Brand Identity System: the logo system, color and typography direction, illustration library, patterns, flavor architecture, packaging, event cart, staff touchpoints and campaign applications, all designed to make the same energy recognizable from the first invitation to the final cup.
Scope
- Brand positioning and creative direction
- Primary logo and responsive identity system
- Monochrome and reversed logo applications
- Color palette and typography direction
- Custom illustration library
- Modular pattern system
- Flavor identification system
- Packaging and service ware
- Staff and event applications
- Mobile catering cart concept
- Promotional and campaign graphics
- Production-ready digital assets
Delivered with
Brand Identity SystemBuilt for celebrations, not a fixed storefront
Santo Raspao can appear at a private celebration, corporate gathering, wedding or outdoor event in Colombia or Miami. The identity therefore had to work in motion: recognizable from across a venue, flexible across different event formats, and clear at every scale, from a digital invitation and paper cup to a fully branded catering cart.
The primary identity and its monochrome versions for light and colored backgrounds.
Turning refreshment into a visual language
Turquoise brings freshness, purple adds flavor and personality, and sunny yellow keeps the system warm and celebratory. The expressive hand-drawn wordmark is balanced by solid vector elements (sun rays, ice crystals, syrup drops, fruit and smile curves) so the identity feels spontaneous while remaining consistent and repeatable.
Color, typography and the illustration language that expands the mark into a complete visual system.
A modular pattern library built from the cup symbol, sun rays, droplets, ice and tropical fruit.
One system across every event touchpoint
The applications follow the guest journey: discovering the brand, choosing a flavor, receiving the cup and sharing the moment. Packaging, service ware, staff pieces and the mobile cart use the same visual vocabulary, allowing each event setup to change without the brand losing recognition.
Packaging and mobile service touchpoints designed for catering environments.
The brand in its natural setting: shared, photographed and experienced as part of the celebration.
A campaign language made to stay fresh
Short phrases, bold crops and flavor-led color combinations give Santo Raspao a flexible promotional system for catering announcements, seasonal menus and event content. The layouts can change quickly while the brand remains unmistakable: energetic, colorful and easy to recognize.
Flavor architecture and promotional layouts for event and digital communication.
Your brand could be next.
Begin with the guided Brand Discovery and see which system fits what you are building.