Specialty coffee brand system
One system from the storefront to the feed.
Hospitality brands live or die on atmosphere, and atmosphere is not only what happens inside the shop: most people meet a coffee brand on a phone before they ever meet the counter. Delivered as the Brand + Social Launch System: the full identity (logo system, brand system, guideline and physical applications) plus the social brief that follows it, the content pillars, the template system and a launch content plan, so the storefront and the feed open as one brand.
Scope
- Everything in the Brand Identity System
- Guided Social Brief after purchase
- Social audience and channel context
- Social brand voice and content direction
- Launch content pillars
- Visual template system for confirmed channels
- Launch-ready content pieces and templates
- Initial content plan
- Final files and editable templates
Delivered with
Brand + Social Launch SystemStart from the neighborhood
The positioning started from a specific audience and a specific street rather than from a mood board. Who walks past at 7am, who stays at 11am, and what the shop wants to be known for set the tone, the palette and the typography before any application was designed.
The identity concept and its primary lockup.
The system
Terracotta and roasted brown against cream, with a condensed sans that holds up hand-painted on a wall and cropped into a story frame. The system was drawn for both surfaces at once.
Color system and typography system.
The brand guideline: the rules that keep both the shop and the feed consistent.
Applications on the counter
The physical applications follow the customer's path: the bag they take home, the cup they carry out, and the signage that pulls them in from the sidewalk. Same mark, same palette, different material constraints.
Packaging and takeaway service ware.
Interior menu board and signage.
And the launch on social
The Social Brief turned the identity into a working feed: content pillars that decide what gets posted, a voice that matches the room, and a template system for posts and stories so the shop can publish daily without redesigning anything. The launch plan sequences the first weeks of content.
Post and story templates from the launch template system.
The first weeks of the content plan, composed as one coherent feed.
Your brand could be next.
Begin with the guided Brand Discovery and see which system fits what you are building.